Attorney general candidate Phil Weiser totes a whiteboard around the state asking Coloradans what rights they want him to protect in a television ad the Democrat released Friday.

Dubbed “Whiteboard,” the 30-second ad begins with Weiser wheeling the contraption through the streets of downtown Denver and finishes on the shores of a lake with family members anxious to start kayaking while the former University of Colorado law school dean jots down suggestions.

Weiser’s campaign said the ad is set to air on broadcast and cable stations across the state starting Monday and running through the Nov. 6 election. The initial ad buy is $700,000, a spokesman said.

“To be the people’s lawyer, I needed to get out and hear from you,” Weiser says in the ad – and proceeds to write that he plans to protect: civil rights, women’s rights, consumer rights, immigrants’ rights, and the state’s land, air and water. The ad also notes that Weiser clerked for U.S. Supreme Court Justice Ruth Bader Ginsberg and worked in the Justice Department under Presidents Bill Clinton and Barack Obama.

The ad was produced by Democratic TV ad guru Mark Putnam, who is responsible for some of the more memorable ads of recent election cycles, including a 2010 ad that featured then-Denver Mayor John Hickenlooper taking a shower with his clothes on as he launched the first of two successful runs for governor.

Supporters of Weiser’s Republican opponent, 18th Judicial District Attorney George Brauchler, have had the airwaves to themselves since late June, when Weiser went off the air after posting a narrow win in the primary.

The Republican Attorneys General Association has spent nearly $2.5 million touting Brauchler’s career in the military and as a prosecutor, including its latest ad asking voters whether they want a “professor” or a “prosecutor” as attorney general.

Watch Weiser’s ad below: