With less than two weeks to go until Colorado voters can start casting primary ballots, Republican U.S. Rep. Lauren Boebert this week launched a five-figure TV ad campaign touting her support for former President Donald Trump’s border policies and efforts to increase domestic energy production.

“We need to shut down the border, build the wall and deport them all,” the two-term lawmaker says in a 30-second spot devoted to what the ad’s narrator calls “an invasion at our southern border.”

Another ad that began airing on cable stations and streaming platforms this week takes a more homespun approach, featuring an exchange between Boebert and her 11-year-old son, Roman, in what appears to to be the family kitchen.

Told that his mother can’t join him shooting hoops until she decides what to say in a campaign commercial, the youngster responds, “That’s easy, mom. Why don’t you just tell them you carry a gun and always fight for freedom?”

After adding that his mother could also mention she voted to cut spending, increase energy production, create jobs and secure the border, Boebert responds, “Great points, Roman!”

A third TV ad released this week depicts a trio of district residents — a roofer, a high school athlete and an oil and gas worker — describing why they plan to vote for Boebert, including her work to create jobs and lower fuel costs. 

A campaign spokesman told Colorado Politics that Boebert is spending roughly $70,000 on an initial two-week ad buy and intends to stay on the air through the June 25 primary. Before this series of ads debuted, Boebert had been off the air since early April, when her campaign concluded a brief cable run with an ad featuring Trump’s endorsement.

Boebert is one of six Republicans campaigning to represent the seat vacated by former U.S. Rep. Ken Buck, who resigned from Congress in March. She currently represents the Republican-leaning 3rd Congressional District in Western Colorado but moved across the state at the beginning of the year to run in the more reliably red 4th Congressional District, which covers the Eastern Plains.

Also running in the GOP primary are former state Sen. Jerry Sonnenberg, state Reps. Mike Lynch and Richard Holtorf, former talk radio host and nonprofit founder Deborah Flora and business consultant Peter Yu.

Boebert’s primary rivals have yet to hit the airwaves, though Sonnenberg and Holtorf told Colorado Politics on Friday that they plan to release ads by the time ballots go out during the first week of June.

Boebert held a wide fundraising advantage in the last round of campaign finance filings, reporting nearly $1 million on hand at the end of March, compared to low six-figure amounts reported by her fellow Republicans.

Yu told Colorado Politics that he doesn’t plan to air any ads before the primary but isn’t impressed with Boebert’s immigration ad.

Noting in a text message that during the years Boebert has held office, the country has seen record border crossings, Yu said, “So, the reality is that she doesn’t have the ability to address this issue and this ad is just another campaign promise to win votes.”

The primary coincides with a separate special election to fill the remainder of Buck’s term, between GOP nominee Greg Lopez, a former Parker mayor and two-time gubernatorial candidate, and Democrat Trisha Calvarese, a first-time candidate who is also running in the Democratic primary for a full two-year term.

Calvarese’s primary opponents are Marine veteran Ike McCorkle, who ran in the previous two general elections against Buck, and engineer and environmental scientist John Padora.