The Colorado Springs Gazette editorial: Visualize marketing a city with a purpose
Imagine if churches made us cool. If that could happen, Colorado Springs would go from the country’s second-most desirable city (U.S. News & World Report) to a solid first-place finish no other cities could match.
In Colorado Springs, churches we got. Some call this place the Evangelical Vatican.
In a column for Sunday’s edition, Gazette Editor Vince Bzdek called the Springs “an epicenter of do-gooders,” as home to Focus on the Family, New Life Church, the Navigators, more than 100 evangelical organizations, multiple megachurches and nearly 200 nonprofits dedicated to service.
This has long been a blessing and curse. The curse involves negative stereotypes about judgmental religious rigidity and the occasional tales of high-profile religious hypocrites caught being naughty.

