Colorado measure redirects sales tax revenue from sporting goods, equipment to conservation programs
A proposal to redirect sales tax revenues from sporting goods and equipment toward wildfire and conservation programs will appear on the ballot this November, election officials in Colorado confirmed.
The measure, if approved by voters, would reduce the amount available in taxpayer refunds by roughly $200 million each year.
It is among several measures in play this year that would affect how much revenue the state raises or how existing state dollars would be spent.
The organization behind Initiative No. 308 had submitted roughly 206,000 signatures and a review of a sample showed the proposal exceeded the threshold to make it to the ballot, the Colorado Secretary of State’s Office said on Friday.
The proposal needed 124,238 valid signatures to get on the ballot.
The initiative, if approved by voters, would redirect roughly $175 million to $180 million a year in sales tax revenue from sporting goods and equipment to the following buckets:
• 47.5% to Great Outdoors Colorado Trust Fund
• 47.5% Colorado Wildfire Prevention and Water Fund
• 2.5% to Outdoor Equity Fund
• 2.5% to Outdoor Recreation Economic Development Cash Fund.
In pushing for the measure, the Western Resource Advocates said it won’t raise taxes.
While it won’t technically increase taxes — the proposal redirects existing revenue — the measure will decrease by similar amounts (about $175 million to $180 million each year) the refunds to people under the Taxpayer’s Bill of Rights, according to the legislature’s analysis.
One legislative analysis said it would reduce the amount of after-tax income that taxpayers have to spend, save or invest elsewhere in the economy, while increasing the revenue for state and local governments to spend on wildfire and conservation programs.
Under the proposal, several agencies will get a funding boost.
Colorado Parks and Wildlife, for example, would get distributions totaling $40 million from the Great Colorado Outdoors, which allocates a portion of lottery proceeds toward parks, wildlife and open spaces. Distributions to local governments from Great Colorado Outdoors would be $20 million.
Meanwhile, spending from the Colorado Water Conservation Board fund would increase by about $18 million each year, the analysis said. The board makes recommendations about which water projects to fund to legislators each year.
The measure would also boost spending in the Outdoor Equity Grant Program by $4.4 million. Lawmakers had established the program to increase outdoor access and opportunities for young people and families from communities that policymakers deem “traditionally underrepresented” in outdoor recreation and conservation.

