Free market-minded Millennial Policy Center’s offers its own quickie course on tariffs and trade – the upshot being that the two don’t mix – and pitches the point through its latest effort in video spoofery.

“ScamWow: The Tariff Towel!” – a play on the old “ShamWow” late-night infomercial – mocks the superficial allure of tariffs by hawking it as a wash rag. Along the way, the “commercial” scores points and lands blows about how tariffs actually backfire by starting trade wars, limiting markets for U.S.-made goods, and by driving up the price of imports.

The schtick as well as the polemic are right up the alley of Millennial and its youthful president/impresario Jimmy Sengenberger. The next-gen policy shop/advocacy group aims to advance classical conservative thought among Sengenberger’s Millennial demographic – even if it means jousting with a Republican president.

As Millennial points out in a press release this week, the video is being released, “at a tenuous time for U.S. trade relations on the global stage, as the Trump Administration has staked out a more protectionist position on NAFTA’s reauthorization, including threats to undo the agreement, as well as support for tariffs and other barriers to entry.”