The  position some Utah leaders have taken on public lands has created an opportunity for Colorado to snag the Outdoor Retailer Show.

The four-day show in Salt Lake City is the equivalent of New York Fashion Week for the energy bar crowd, and Gov. John Hickenlooper is prowling, the Salt Lake Tribune reported.

The Outdoor Retailer Show is the largest gathering of retailers, manufacturers, suppliers and other outdoor industry professionals. It attracts 22,000 “professionals and exhibitors from around the world” who spend $20 million during the show, according to the Tribune.

The paper cited the growing backlash against the state’s eagerness to put control of federal public lands in the hands of state and local governments. possibly selling off some for grazing and energy production,

Top outdoor retailers such as  Black Diamond Equipment founder Peter Metcalf and Patagonia co-founder and environmentalist Yvon Chouinard are putting pressure on the show to leave Utah.

There’s recent precedent for pushback winning. This week U.S. Rep. Jason Chaffetz scuttled a bill that would have put 3.3 million acres of public lands in 10 states up for sale, including 94,000 acres in 29 Colorado counties. The reason for the change of heart? Public pressure.

“I am sensitive to the perceptions this bill creates in the current environment,” Chaffetz said in a letter to House Natural Resources Committee Chairman Rob Bishop, another Republican from Utah. “As a proud gun owner, hunter and public lands enthusiast, I want to be responsive to my constituents who enjoy these lands.”

Utah is the mother church of the modern Sagebrush Rebellion. In 2012 the legislature passed the Transfer of Public Lands Act and Study to move closer to laying claim to federal land, presumably to loosen restrictions and do a better job of managing Utah’s public property. Coloradans who favor giving local government more control over federal lands for responsible economic development look west for a cohesive campaign to do the same.

In 2014, Republican gubernatorial candidate Bob Beauprez made state control of federal land part of his campaign against Hickenlooper.

In the 2015 legislative session, Republican lawmakers ran an unsuccessful bill to create a study of how the state could help manage federal public lands. Last session, another unsuccessful Republican bill would have given local and state law enforcement more authority over federally managed lands.

A bill that did pass last session, with the help of GOP lawmakers was the first state Public Lands Day in the nation, courtesy of the tireless lobbying of Vail Democratic Sen. Kerry Donovan.

In this year’s budget, while transportation and schools are needy, Hickenlooper has proposed $100 million to map trails across the state to help attract more outdoors enthusiasts, the kind who would shot from those who exhibit at the Outdoor Retailer show.

“I think we need more public land, not less,” Hickenlooper said in a Denver Post article, which made its sister paper in Salt Lake City paranoid.