Actions speak louder than corporate promises (advertisement)

In case you were wondering how much effort big-box retailers would put into supporting local brands, here’s a solid indicator: They recently started a new front group — in addition to some serious spin and creative data analysis — they took our logo and made an exact copy! Because why put effort into it when they don’t have to? But trust ’em – they’ll work hard to put local product on the shelves. Sure they will. Actions speak louder than corporate promises.