Progress, it seems, is rarely quick and never easy.

Two years ago this month, we implored Grand Junction City Council members to change North Avenue to University Boulevard, citing a competitive location assessment that stressed the importance of establishing a stronger connection between Colorado Mesa University and the rest of the community for economic gain.

The report was part of a consultant’s evaluation of marketing and branding efforts related to economic development. We noted the timing provided the perfect opportunity to brand the city as a university town and recognize the school’s $450 million annual impact on the local economy.

Two years later, the name change has resurfaced amid a new campaign to boost CMU’s enrollment. While we’re delighted that the council is slated to vote on a resolution to rename North Avenue in the next month or two, the arguments in favor of the change are, unfortunately, largely one-dimensional.

Read more at The Grand Junction Daily Sentinel.