Uber and Lyft are accustomed to competition. But a new race toward good conscience – highlighted by protests in Denver – offers a glimpse into the morality battle in a Donald Trump era, a war that is reshaping both business and politics.

Across social media, #DeleteUber is trending, a plea by those opposed to Trump’s Muslim ban to stop using the transportation network company. Meanwhile, politicians on both sides of the aisle are finding themselves breaking with the president.

Much of the anger revolves around Uber Chief Executive Travis Kalanick, who sits on Trump’s business advisory council. The frustration gained momentum over the weekend when Uber was accused of breaking picket lines connected to nationwide protests at airports. That criticism extended to protests at Denver International Airport.

The protests were in response to Trump’s executive order, suspending immigration to the United States from seven countries for 90 days. The Muslim-majority countries include Iran, Iraq, Libya, Somalia, Sudan, Syria and Yemen.

More than 100 visa holders were in limbo after Trump’s order.

Uber became a target when the company said it was suspending surge pricing from airports during the protests, which had the effect of lowering the cost of a ride. Some took the move as an attempt to undermine the protests, which included immigrant taxi drivers striking.

In a sign of how seriously Uber is taking the allegations, the company issued a statement largely blasting Trump’s directive.

“This order has far broader implications as it also affects thousands of drivers who use Uber and come from the listed countries, many of whom take long breaks to go back home to see their extended family. These drivers currently outside of the U.S. will not be able to get back into the country for 90 days. That means they will not be able to earn a living and support their families-and of course they will be separated from their loved ones during that time,” Kalanick wrote to employees.

He said Uber is working on a process to identify the impacted drivers and compensate them pro bono during the next three months.

“While every government has their own immigration controls, allowing people from all around the world to come here and make America their home has largely been the U.S.’s policy since its founding,” Kalanick continued, adding that he plans to raise the issue when he attends Trump’s first business advisory group meeting on Friday in Washington, D.C.

A spokesperson for Uber added that the decision to turn off surge pricing was made “specifically to avoid profiting from increased demand during the protest.” The company has repeatedly clarified that it never intended to break up any strike or protest.

Meanwhile, competitor Lyft is taking advantage of the bad publicity against Uber, telling its customers that it wholeheartedly opposes Trump’s directives. The company put its money where its mouth is, donating $1 million over the next four years to the ACLU to fight any unconstitutional actions by Trump.

“We created Lyft to be a model for the type of community we want our world to be: diverse, inclusive, and safe,” Lyft wrote to customers.

“This weekend, Trump closed the country’s borders to refugees, immigrants, and even documented residents from around the world based on their country of origin. Banning people of a particular faith or creed, race or identity, sexuality or ethnicity, from entering the U.S. is antithetical to both Lyft’s and our nation’s core values. We stand firmly against these actions, and will not be silent on issues that threaten the values of our community.”

Ian Silverii, executive director of ProgressNow Colorado, defended the assault against Uber. He connected the issue to U.S. Rep. Mike Coffman, R-Aurora, and Republican U.S. Sen. Cory Gardner of Colorado, who expressed displeasure with Trump over the course of the election, but whose words came too late, according to anti-Trump activists.

“Uber waited until the backlash instead of standing on principle,” Silverii said. “All three had a chance to lead on this issue, but instead chose to sit in the back seat. It’s nice that once it became apparent that President Trump’s executive order was wildly unpopular the responses from all three were on the right track, but they were slow, weak and inadequate.”

For his part, Gardner over the weekend issued a statement saying the ban “goes too far,” suggesting that the Trump administration should roll it back. Similarly, Coffman also issued statements saying he does not support a “blanket travel ban.”

Perhaps most telling is that U.S. Rep. Scott Tipton, R-Cortez, is opposing aspects of Trump’s order. Tipton has been an outspoken critic of the nation’s refugee programs. While he supports strong security vetting, he also believes Trump’s order goes too far.

“I am concerned about the impact that the president’s executive order is having on individuals who have visas or green cards. Individuals who have already been vetted and granted visas or permanent resident status should not be impacted by the executive order, and putting them under the umbrella of this order’s reach – no matter where they come from – will further damage an already-flawed immigration system,” Tipton said in a statement.

U.S. Rep. Doug Lamborn, R-Colorado Springs, was more supportive of Trump’s effort, though he also said it is important to protect “law-abiding green card holders.”

“The president is taking prudent action to ensure that his national security and law enforcement teams have the strategies and systems in place that they will need to protect and defend America,” Lamborn said.

For immigrants and refugees, the impact has already been noticeable. Anonymous notes were left at a refugee community center in Aurora last week that threatened, “WERE (sic) GONNA BLOW UP ALL OF YOU REFUGEES!” Federal and local authorities are looking into a possible hate crime.

The facility, called the Mango House, includes a medical clinic that treats refugees.

“This is a basic question of who we are as Americans,” former state Sen. Morgan Carroll, D-Aurora, said last week at a rally in Denver for the Mango House and against Trump’s orders.

Carroll is running for state chair of the Colorado Democratic Party.

“All os us have a responsibility to stand up and be here for refugees. It’s the story of who we are as a country.”

Karak Miakom, who came to Colorado two years ago from South Sudan, said America is losing its place in the world as a leader.

“We thought America is the great country in the world regarding human rights,” she said. “Now it is going to lose that. I don’t know whose country is going to play that role.”