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Broncos get naming rights to stadium from Sports Authority

By 08/24/2016 | updated 9 years ago
In this Thursday, May 26, 2016, photograph taken with a fisheye lens, the sign for Sports Authority Field at Mile High is shown on the south end of the stadium that is the home of the NFL football Denver Broncos in Denver. With the demise of retailer Sports Authority, which holds the naming rights to the field, a battle over what to call the stadium has been reignited in Colorado. Sports Authority hopes to sell off its naming rights to the stadium, but the Broncos and officials appointed to run the taxpayer-built stadium are fighting that in bankruptcy court. (AP Photo/David Zalubowski)

The Denver Broncos have taken over the naming rights to their stadium from Sports Authority.

After missing its latest contract payment, Sports Authority asked a bankruptcy judge earlier this month to allow it to transfer the rights to the team. KMGH-TV reported Tuesday that the judge has signed off on the deal.

The estate of the bankrupt sporting goods company must pay the Broncos $50,000 to be free and clear of all naming rights debts.

The Broncos are still sizing up the value of a deal and say there’s no timetable for a new stadium name. It’s unclear if a new deal would require that the name of the stadium include the phrase “at Mile High” in deference to the Broncos’ original home.

In this Thursday, May 26, 2016, photograph taken with a fisheye lens, the sign for Sports Authority Field at Mile High is shown on the south end of the stadium that is the home of the NFL football Denver Broncos in Denver. With the demise of retailer Sports Authority, which holds the naming rights to the field, a battle over what to call the stadium has been reignited in Colorado. Sports Authority hopes to sell off its naming rights to the stadium, but the Broncos and officials appointed to run the taxpayer-built stadium are fighting that in bankruptcy court. (AP Photo/David Zalubowski)
David Zalubowski
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