The Grand Junction Daily Sentinel: The scourge of e-cigs
Remember Joe the Camel?
A 1991 study published in the Journal of the American Medical Association found Joe the Camel as recognizable as Mickey Mouse among 6-year-olds. Six years later, under pressure from the public and Congress, the R.J. Reynolds Co. stopped using Joe the Camel as a mascot for Camel cigarettes.
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