Author: Suzanne Vranica, The Wall Street Journal

WSJAds.jpgAngela Calderon / The Wall Street Journal Like many advertisers, Fidelity Investments wants to avoid advertising online near controversial content. The Boston-based financial-services company has a lengthy blacklist of words it considers off-limits. If one of those words is in an article’s headline, Fidelity won’t place an ad there. Its list earlier this year, reviewed…