A little over a year ago, Colorado Office of Economic Development and International Trade said that Cathy Ritter would serve as director of the Colorado Tourism Office.

“Cathy’s appointment comes at a time of record growth for our tourism industry, and she’s just the person to take us to the next level,” said Gov. John Hickenlooper, when introducing Ritter. His words have proven to be accurate and prophetic. Colorado’s tourism industry has grown exponentially in the last few years, and the state has become one of the top tourism destinations in the United States. And Ritter has been very busy dealing with planning and developing a vision and mission for the state’s rapidly growing industry.

During a meeting with The Gazette’s editorial board, she outlined a new strategic plan, the Colorado Tourism Roadmap, designed to maximize the state’s tourism potential.

The roadmap has four key pillars: compete, create, steward and advocate.

Read more at The Colorado Springs Gazette.