kim day
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DIA evolving its marketing strategy with new ad firm
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Denver International Airport is onboarding a new advertising firm in what it has coined as the next step in the evolution of its advertising and marketing approach. The idea behind the maturing effort is to tackle advertising for the entire airport under an umbrella approach, coupling all services offered into one marketing campaign, said Stacey Stegman, senior…
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DIA CEO: Cooperation, federal funding key to airport security
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Airport security nationwide can improve, if the major airports work cooperatively with private sector companies – and federal funding is made available – the CEO of Denver International Airport recently told U.S. Senate members. Sen. Cory Gardner, R-Colo., introduced Kim Day at a Senate Commerce, Science, and Transportation subcommittee hearing to consider how to improve the Transportation…