Colorado Politics

Colorado’s attorney general, Omni Hotels reach settlement on pricing transparency practices

The Colorado Attorney General’s Office reached an agreement with a hotel company in September to settle allegations that the chain isn’t transparent with consumers about room prices.

An investigation by the Department of Law found a practice by the Dallas-based Omni Hotels of advertising room rates lower than what they actually cost after mandatory fees, according to a news release.

Under the settlement, Omni must display a room’s total price after fees – and that has to be most prominently shown rate, with taxes listed separate from fees – in any advertisement, the office said. 

Omni also has to provide explanations of any amenities included in the fees and train employees on the pricing requirements. 

“Consumers shouldn’t have to navigate complex agreements or dig through fine print to find the total cost of their hotel,” Attorney General Phil Weiser said in a news release.

An attorney for Omni’s parent company confirmed in an email to The Denver Gazette that the settlement did not require any payments by Omni.

The agreement also requires Omni to resolve any consumer complaints received by the state within 30 days.

The implementation date of the settlement’s terms was Sept. 1 this year or “as soon as reasonable,” according to the agreement. The parties took into account the need for Omni to update multiple platforms and systems to come into compliance.

The settlement does not require the hotel chain to admit any wrongdoing. 

The Department of Law reached another settlement with Choice Hotels earlier this year over similar pricing practices, also known as “drip pricing.” Choice Hotels owns hotel brands such as Country Inn & Suites, Comfort Suites and Roadway Inn.

Omni Interlocken Resort Golf Course. Photo Credit: Omni Hotels and Resorts – OutThere Colorado.
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