Baer Ads Pod Save

Democratic U.S. Senate candidate Dan Baer serves beer in a series of online ads poking fun at regular advertisers on the Pod Save America podcast. Baer's campaign ran the Twitter and Facebook ads using a technique called geo-fencing, which targets them to devices within a geographic region — in this case, surrounding the Bellco Theater, where the podcast was taping a show on Wednesday, July 17, 2019. 

Democratic U.S. Senate candidate Dan Baer targeted fans of "Pod Save America" on Wednesday during a live taping of the popular political podcast with a series of parody ads poking fun at the show's regular advertisers, his campaign said.

The show's hosts — Crooked Media's Jon Favreau, Dan Pfeiffer, Jon Lovett and Tommy Vietor, all former Obama administration speech writers and press aides — talked politics Wednesday night at the Bellco Theater inside the Colorado Convention Center in Denver.

The Baer campaign used a technique called geofencing to deliver the ads within a small geographic region around the Bellco Theater on social media platforms Facebook, Instagram and Twitter, his campaign manager said.

"Dan is taking a novel, humorous approach to an audience that will recognize the sponsors and the signature 'Pod Save America' ad style he’s riffing on," said Baer's campaign manager, Justin Lamorte.

Instead of ads for job-search site Zip Recruiter, meal-delivery service Blue Apron and clothiers Stitch Fix, for instance, Baer's ads tout "Flip Recruiter," "New Apron" and "MitchFix," respectively.

"Do you have a Mitch McConnell problem?" reads one of the parody ads. "With MitchFix, our stylists will match you with a public servant who can defeat Cory Gardner to take back the Senate and oust McConnell. Upgrade your Senator with someone who fits your style."

Baer Pod Save ad

Democratic U.S. Senate candidate Dan Baer serves beer in an online ad poking fun at regular advertisers on the Pod Save America podcast. Baer's campaign ran the Twitter and Facebook ads using a technique called geo-fencing, which targets devices within a geographic region — in this case, surrounding the Bellco Theater, where the podcast taped a show on Wednesday, July 17, 2019.

Vietor told Colorado Politics ahead of the show that the hosts planned to discuss Cory Gardner, the Colorado Republican running for a second term next year.

Baer is one of 10 Democrats running in a primary for the chance to challenge Gardner.

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