NARAL Pro-Choice Colorado, the abortion access organization, is no more, changing its name to Cobalt, like the color, and dropping its national affiliation.
The organization held an announcement party with champagne at a downtown hotel Wednesday evening.
The change ends its decades-long affiliation with NARAL Pro-Choice America.
“There is nothing more simple, and more powerful, than each person’s ability to control their own body and to decide for themselves if, when, how, and why to have children," Cobalt executive director Karen Middleton said in a statement. "All of life’s decisions remain grounded in that ability.”
The organization began as the Colorado Association for the Study of Abortion, or CASA, in 1967, as Colorado became the first state to legalize abortions.
Middleton appeared on "Next with Kyle Clark" to make the announcement Wednesday.
“Our supporters have been confused by the branding for years,” Middleton said. “We want to deliver a cleaner, fresher message that makes sense for Colorado.”