Before his retirement in 2017, Air Time was one of the most feared bulls on the Professional Bull Riders tour, so named because of his ability to send the sport’s best riders hurtling haplessly through space.

Air Time, the bull, was rough on his two-legged adversaries. But air time, on television, is great for the fast-growing sport that makes its headquarters in Pueblo.

That’s why it’s exciting to hear that PBR has locked up a contract extension with CBS and CBS Sports Network that will last at least through 2028.

Read more at The Pueblo Chieftain.

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