State Rep. Tom Sullivan of Aurora is out front for Michael Bloomberg again, this time in a new video running in digital ads across the state.
Sullivan and the presidential candidate share a platform that the nation has to do something about gun violence.
"He really understands what my family has been through," said Sullivan said of Bloomberg.
Sullivan's son, Alex, was one of 12 people killed. Seventy were also injured in the Aurora theater shooting in 2012.
"Mike has the courage to stand up to the NRA. We continue to have mass shootings. We continue to have people dying. We've got to do something about this, and we can. Mike is our guy."
Sullivan is a co-chair for Bloomberg's campaign in Colorado. He faced a brief recall attempt last year after supporting a red-flag gun law that passed during the 2019 legislative session.
Last Saturday, Bloomberg's campaign organized canvassers in Colorado to talk about "Mike’s track record of standing up to the gun lobby and getting results — including defending Colorado state legislators who have been targeted with recall elections because of their support for common sense gun safety measures," according to an announcement of the effort last week,
Though it doesn't feature Sullivan or Colorado by name, a Super Bowl ad for Bloomberg addresses gun violence, as well.
The message is aimed at liberal and moderate voters, but in a general election would pose a hefty liability with most Republicans and gun-rights moderates, who wouldn't likely support Bloomberg to begin with.
Moreover, if Bloomberg doesn't do well on Super Tuesday, March 3, when Colorado, 14 other states and American Samoa vote on the field of Democrats, his gambit might be done.
Bloomberg joined the race in November with a strategy to skip the traditional early-voting states and bear down on Super Tuesday.
Colorado is holding a primary this year. In 2016 Bernie Sanders beat Hillary Clinton in the Colorado caucus.
You can watch the video by clicking here.