9News Hickenlooper

John Hickenlooper was busy on social media calling attention to his not-quite-declared campaign for president last weekend.

The John Hickenlooper "I'm not quite running for president" presidential campaign continued in Iowa this weekend.

He took his brewpub-owner-turned-accidental-politician story to a brewpub in Iowa.

Now that he is no longer governor, Hickenlooper is just "Hick." That was on his nametag as he visited Iowa this weekend.

So what's the difference  between what Hickenlooper is doing with one toe in the water and the candidates who are officially campaigning?

WATCH the video to find out.

> RELATED: Hickenlooper bartends, kisses babies, tests water in Iowa

> RELATED: 2020 race: While Hickenlooper, others seek funds, donor class bides its time

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