Veteran political consultant and Twitter warrior Tyler Sandberg has been named vice president of Ready Colorado, a conservative education reform organization he helped found.
“The hiring of Tyler Sandberg is proof that Ready Colorado will be a force to reckon with from the ballot box to the state Capitol,” said Luke Ragland, Ready Colorado's president.
Ragland noted that Sandberg's track record "electing some of Colorado’s boldest reformers" shows "the commitment that Ready Colorado has to shaping education policymaking at all levels of government."
Sandberg was campaign manager in 2014 and 2018 for U.S. Rep. Mike Coffman, the Aurora Republican who served five terms in Congress before losing last year to Democrat Jason Crow.
In 2014, Roll Call recognized the Coffman campaign as one of the best in the country, singling out Sandberg for his "execution."
Sandberg has been a senior project manager at EIS Solutions, a Colorado-based political consulting and public affairs firm.
Josh Penry, a principal at EIS, launched Ready Colorado with Sandberg's help in 2015.
Ready Colorado champions school choice and says it works to make educational institutions more accountable to parents and taxpayers.
In addition to aggressive policy work, the group routinely gets involved and sometimes spends heavily in Republican primaries, activity Sandberg said will continue.
In recent years, Sandberg has run independent expenditure organizations that backed avowed education reform advocates, including University of Colorado Regent at-large Heidi Ganahl, state Sens. Kevin Priola and Bob Gardner, and state Reps. Colin Larson and Lois Landgraf, all Republicans.
“I am honored to be joining the Ready Colorado team full time, working towards building a more equitable and higher quality system of education in Colorado,” Sandberg said in a statement. “I believe deeply in Ready’s mission to strengthen school choice, improve accountability and expand innovation throughout our K-12 system."
Sandberg has cultivated a reputation as a pugnacious and sometimes truculent Twitter user and tells Colorado Politics his "vigorous approach" won't be restrained in his new position.
Sandberg is a member of the board of directors of the African Leadership Group, an Aurora-based nonprofit. He and his wife, Kelsie, have two golden retrievers.