Just like on TV and radio, political ads on Facebook will now show you who’s paying for them.
Facebook announced it wants to regain users’ trust after critics bashed the social media site for widespread propaganda and “fake news” during the 2016 presidential election.
Facebook was knocked again when people learned the British firm Cambridge Analytica obtained their private data.
The effort to remain transparent now includes showing more information about sponsored posts, including those from political campaigns.
Facebook says it will verify the identities and locations of all advertisers on both that website and its sister-site, Instagram.