The national lobbying group representing the nation's corn growers wasn't too sweet on Bud Light's Super Bowl ad Sunday touting how the beer is brewed without corn syrup -- unlike products sold by a unit of Golden-based Molson Coors Brewing Co.
".@BudLight America’s corn farmers are disappointed in you. Our office is right down the road! We would love to discuss with you the many benefits of corn! Thanks @MillerLight and @CoorsLite for supporting our industry," the Chesterfield, Missouri-based National Corn Growers Association tweeted on Sunday.
Corn is Colorado's third most valuable crop, after wheat and hay, the U.S. Department of Agriculture reports.
The Bud Light spot centers around the mistaken delivery of a cask of corn syrup to the fantasy medieval Bud Light kingdom, a play on Budweiser's historical "King of Beers" tagline.
The ad then follows efforts to return the ingredient to its rightful recipient — namely, Bud Light competitors: Miller Lite and Coors Light.
Miller Lite and Coors Light are distributed domestically by MillerCoors, which is Molson Coors' U.S. division.
Some MillerCoors products use corn syrup to aid fermentation instead of rice as used in Bud Light, a MillerCoors executive said. Rice is not a significant Colorado crop.
MillerCoors fired back in its own tweet:
"At MillerCoors, we're proud of our high-quality, great-tasting beers. We're also proud that none of our products include any high fructose corn syrup, while a number of Anheuser-Busch products do. And Miller Lite has fewer calories, fewer carbs and more taste than Bud Light."
At MillerCoors, we're proud of our high-quality, great-tasting beers. We're also proud that none of our products include any high fructose corn syrup, while a number of Anheuser-Busch products do. And Miller Lite has fewer calories, fewer carbs and more taste than Bud Light. pic.twitter.com/GeUUXqnSpc— MillerCoors (@MillerCoors) February 4, 2019
Bud Light is a product of Belgium-based Anheuser-Busch InBev. The parent company operates a large brewery in Fort Collins.
The spot was not Bud Light's most-discussed appearance during the game. The brand also featured in a crossover promotion with HBO's "Game of Thones," in which the Bud Light knight was killed by a dragon.
The New England Patriots defeated the Los Angeles Rams 13-3 in Sunday's Super Bowl in Atlanta to win the franchise's sixth NFL title under head coach Bill Belichick and star quarterback Tom Brady.
Colorado Politics contributed.