Denver is one of several cities where the iconic arcade company Atari plans to open video game-themed hotels.
The company, which is based in Paris and credited for helping to launch the gaming revolution in the 1980s, said it will break ground on its first hotel in Phoenix later this year. The idea is to turn the origins of gaming and the “future of the booming industry” into a unique travel destination.
“Atari Hotels level up hotel entertainment with fully immersive experiences for every age and gaming ability, including the latest in VR and AR (Virtual and Augmented Reality),” the company said in a statement. “Select hotels will also feature state-of-the-art venues and studios to accommodate esports events.”
Development and design of the hotels are being led by Shelly Murphy’s GSD Group and Napoleon Smith III, who produced the reboot of the "Teenage Mutant Ninja Turtles" film franchise.
In addition to Denver and Phoenix, the company plans to open hotels in six other cities: Las Vegas, Chicago, Austin, Texas, Seattle, San Francisco and San Jose, California. A timeline has yet to be disclosed about the potential Denver location, or any others aside from Phoenix.
Atari was founded in 1972 by Nolan Bushnell and Ted Dabney, who helped the company’s games become accessible from everywhere from arcade games to home computers.